We realize everybody hates that 'Add to Cart to See Price' for MAP items.
Why As a retailer, we set our own prices independently. However, manufacturers do not permit us to display a price Below MAP without 'the consumer taking some clearly definitive action' to see the price
is it required and
How The least restrictive way to meet the requirements of all the different manufacturers is for you to add the item to your cart. Backcountry Tactical does not ask for your email, contact information, or even that you be logged in as many other retailers require. You can remove the item from your cart at anytime
we make it easier.